Old Tricks Won't Work: BJP's Desperate Bid to Woo Gen Z Cannot Fool India's Youth

New Delhi: The ruling Bharatiya Janata Party (BJP) leaders in New Delhi are playing a hurried game of musical chairs. With big state elections coming up and young people across the country protesting against them, the party has announced a major reshuffle of its leaders and an expected reshuffle of cabinet ministers. But a party that only helps the rich cannot clean up its image just by moving the same old, rejected leaders around.

The new party team—led by president Nitin Nabin—brings back old faces like Smriti Irani and Ram Madhav. This shows that the party is in deep trouble. They are scared of losing power and are treating public anger like a simple PR problem. As India is heading to back-to-back state assembly elections in 2027 and 2028, they are grabbing at any trick to stop their sinking ship.

Nothing shows the fakeness of this plan better than the BJP's sudden rush to win over "Gen Z" youth. For months, young students have taken to the streets to protest against a lack of jobs, poor education systems, and repeated exam leaks and other irregularities in the country's education system. The government tried to crush these protests with police force. Even after continuous attack, the nation's youth has decided not to bow before the Sangh Parivar. Now, realizing they have lost the youth, Narendra Modi and team are scrambling to get them on their side.

To make matters worse, the party has picked leaders like Smriti Irani to lead this youth outreach. Following her appointment as the General Secretary of teh party, CJP chief spokesperson Saurav Das criticised her inclusion in the outreach team. He unleashed scathing criticism aimed at her, referring to her tenure as Education Minister during the first Modi government and her handling of the Rohith Vemula case.

When she was the Education Minister, students faced heavy hardship and public universities suffered. Asking the very person who hurt student rights to now teach young people about progress is a cruel joke. The gap between the rulers and the people is huge. Young Indians want real jobs, fair exams, and basic freedom. In return, the BJP only gives them recycled ministers and empty talk. The youth of this country see right through these tricks and want real answers, not fake campaigns.As the party gets ready for the upcoming state elections, this messy reshuffle proves one simple thing: no amount of switching seats can save a government that has cheated workers, farmers, turned its back on students, and sold out the country's future to big corporations.