As missiles flew and the nation rallied behind military strikes, the real battles were fought far from the borders—in the fields, factories, and markets of India. This piece uncovers how the Pahalgam terror attack was transformed into a spectacle of ultra-nationalism, enabling media disinformation, corporate profiteering, and sweeping economic reforms. From student protests to trademarked wars, from free trade deals to silenced journalists—what were you doing during the war?